Sustainability for better future

Care Initiative

We as Mini Klub/Mini cuddles are progressing towards sustainable future, to achieve this we have come up with an initiative called “CARE”.

Through “CARE” we are implementing a strategy to achieve sustainability from both ends, be it manufacturing of products through our partners or while delivering sustainable products to our consumers. We have started to make changes in our process, product offering and service level to protect our mother earth for our future generation.

We understand that sustainability is not only offered through the end product but through processes which Brand initiates across different touch points to create the end product or the entire shopping journey for our end consumer.

We have introduced E billing and recyclable carry bags at all our outlets under “CARE” initiative, this helps in reducing paper waste and in turn saving trees which will leave a long lasting impact on the environment we live in. This is one of our mini step towards a larger goal of becoming fully sustainable brand.

To have larger and positive impact on environment we are moving towards responsibly grown cotton which is better for planet in various ways. We at mini klub/mini cuddles are just not offering safety clothing for your babies but we have started moving towards using responsibly grown cotton to develop our range of garments that we offer to you. By opting for more sustainable cotton we ensure to keep our mother earth happy along with mini ones.

To achieve our goal, we will work with our own-brand suppliers to source more sustainable cotton, through programmes like the “Better Cotton Initiative (BCI)”. The Better Cotton Initiative (BCI) — a global not-for-profit organization — is the largest cotton sustainability programme in the world. Together with its partners BCI provides training on more sustainable farming practices to more than 2.3 million cotton farmers in 23 countries.

We Mini klub/ Mini cuddles are committed to improving cotton farming practices globally with the Better Cotton Initiative/BCI’. ‘We Mini klub/Mini cuddles are committed to sourcing 50% of our cotton as Better Cotton by 2025’ Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. See for details.

We commit to offer international design, best quality and safe products for minis and to mother earth by sourcing right fabric responsibly.

Why are we planning to source cotton through BCI?

The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the cotton sector’s future. BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. To achieve this mission, BCI owns and stewards the Better Cotton Standard System – the system which encompasses a diverse range of activities and stakeholders from cotton production, through the cotton supply chain to consumer-facing retailers and brands. The programme is aimed at achieving measurable change for the environment, farming communities and the economies of cotton-producing areas.

The four specific aims of BCI are:

  • To reduce the environmental impact of cotton production;
  • To improve livelihoods and economic development in cotton producing areas;
  • To improve commitment to and flow of Better Cotton throughout the supply chain; and
  • To ensure the credibility and organisational sustainability of the Better Cotton Initiative.
How BCI Retailer and Brand (RB) Members Are Creating Change

BCI Members believe that a systemic approach to change in cotton production is required. However, the approach must be compatible with business, being both pragmatic and cost effective.

The Better Cotton Standard System was created by multi-stakeholders and is supported by the Better Cotton Growth and Innovation Fund (GIF).

BCI RBs contribute to the Better Cotton GIF through volume-based fees (VBF) generated by verified sourcing of cotton containing products “as Better Cotton.” Public and private partners of the Better Cotton GIF, match-fund the VBF of BCI RBs to generate the total funds available for field level training and capacity building including annual farmer education programmes for production of Better Cotton.

Where is Better Cotton grown?

Better Cotton is grown across the globe. In the 2018-2019 cotton season, 2.1 million licensed BCI Farmers across 23 countries produced 5.6 million tonnes of Better Cotton lint – that equates to 22% of global cotton production. Use the links below to find out more about production of Better Cotton in a particular country.

How Does BCI Reach Millions of Farmers?

BCI works with on-the-ground Implementing Partners with local knowledge and expertise, and a strong understanding of farmers’ challenges. Partners can be civil society organisations, NGOs, private sector entities, government agencies or foundations. They help cotton farmers to develop the skills and knowledge to meet and continuously improve their performance against the Better Cotton Principles and Criteria, improve the sustainability of their farms and gain a BCI license. Once licensed, farmers are able to sell their cotton as Better Cotton, increasing the supply of more sustainable cotton available on the global market, and linking farmers with a growing demand for more sustainable raw materials. To learn more about key environmental, economic and social outcomes achieved by BCI Farmers, please refer to the BCI Farmer Results.

BCI invests in strengthening its partners’ ability to deliver effective training, in order to provide the best possible support to farmers and help maximise positive change in the field. Together, we are steadily raising the quality of farmer training, helping to ensure consistency and quality across programme countries. In the 2018-19 cotton season, BCI worked with 76 on-the-ground partners. You can find a list of our current partners here. Source :

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