In 2015, the retail value of kids apparel market in India was pegged at ₹ 79,000 crore, according to industry estimates. “A large portion of the demand has been driven by Indian consumers shifting to the organized market,” explains Shreyansh Kocheri, research analyst at Euromonitor International. He adds that the market for kidswear is expected to register a retail value compounded annual growth rate of 15% to reach sales of ₹1.6 trillion by 2020. The fact that India is one of the youngest nations in the world—29% of its 1.2 billion population is under 14 years, according to the World Bank makes it an attractive market for brands.
(source: www.Livemint.com)
