Birth of our baby

Miniklub was born in 2013 as a unique Initiative by First steps Babywear Pvt. Ltd. We are an Indian Brand offering international designs manufactured in India. We design new born essentials, babywear and kid’s fashion that is inspired by the free-spirited fun of childhood- always exciting, never boring for newborns to 8 years old.

Along with apparel range we offer a wide range of non-apparel such as toiletries, bath tub, potty seat & trainers, bottles and accessories, breast feeding, soothers & teethers, footwear, bathing essentials, bedding, toys, walkers, strollers and gifting range. We believe in providing a complete solution for parenthood.

Birth of our baby

Our journey so far

Miniklub has established 85% coverage across India with 50+ exclusive stores & 450+ multi brand outlets. We also offer our range through online with our own ecommerce platform miniklub.in and through all the leading market place players in ecommerce. We have launched Miniklub under a sub-Brand name Mini Cuddles in United Kingdom in partnership with John Lewis

Our journey so far

childlike, yet smart

Our products are carefully engineered for style, safety and comfort of babies and toddlers. As a brand inspired by children, we're all about the little details to maximize every precious moment of childhood.


Functionality, aesthetics and comfort are the key drivers behind Miniklub products. Each product is developed through diligent consumer research, material exploration, prototyping and market testing to deliver the best.

childlike, yet smart


MiniKlub garments are produced at factories that are certified for environmental safety, fair practices and sustainable technologies. This ensure that the garments are as easy on the planet as they are on your baby.

Initiatives such as sourcing cotton from better cotton, using FSC certified paper for garment tags and promoting digital bills in our retail outlets makes us a Brand which cares for Mother earth.

Largest scalable production capacity

MiniKlub facilities are spread over 7,00,000 square feet

Production capacity of 50 million garments per year

The top-of-the-line machinery and efficient production lines enable us to consistently maintain our quality and standards.



Manish Pasi, Founder & CEO

Manish has more than 27 years of experience in fabric and kidswear industry. He started his career in kidswear with Bangalore Babywear - Indian wing of 'Cuthberts International', heading the Fabric and Garment manu- -facturing for nine years. In 2002, he started 'First Steps Babywear' and has been successfully running it for 24 years now.

Anjana Pasi, Founder

Anjana oversees the design department at First Steps Babywear. Her aesthetic sensibilities of global design trends help in matching the expectations and bench- -marks of international clients. She has also worked closely with upmarket Indian players like Shoppers Stop and Lifestyle, and is thus equipped with an excellent understanding of the pulse of Indian markets as well.

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